Treatment sheet.

The Magazine: Reverb!

Target Readership: My magazine is aimed at 15 to 19 year olds who are particularly interested in the music genre of indie/punk. The people reading this magazine may be in a band themselves and may then play an instrument. I am going to aim this magazine at teenagers in the middle class, so I can afford to make this magazine a little more expensive. However it will be produced weekly so I don’t think it should be much more expensive as no-one would buy it. Another reason that this magazine is aimed at the middle class teenagers is that they are more likely to play an instrument as they can afford lessons and the instruments. Reverb! May inspire aspiring young musicians to move on and join a band to take their music further because it will feature up and coming bands who have only recently come on to the music scene. As well as all of this the magazine will have gig and concert reviews inside, this will make some fans of the bands want to go and see them next time they tour.

Form and Style: Is going to be an A4 size magazine it will gave a glossy finish so that it looks more professional and so that it appeals to the middle class more. The main picture on the front cover is going to have up and coming young bands that aren’t much older than the readers of the magazine. Just to add further motivation to their musical careers. My contents page is going to feature a lot of pictures and writing so that the reader feels they have got good value.

Themes and Typical features: There will be a number of typical features in this magazine, one of those will be a page or two on unsigned bands another will be reviews of gigs that have happened in that week. Reverb! will also include the latest news about bands that are in the limelight that week. The writing in the magazine itself will be targeted at the specific audience the magazine is aimed at.

Potential Advertisers: Because my magazine is aimed at teenagers most of the advertising will be aimed at them. Companies like ASOS, Ticketmaster, HMV and other clothing, music and ticket selling companies.

Editorial: The majority of the team will still be young, gig attending, youthful writers and photographers. They would be around 21-22 because they will still be associated with 16 to 19 year olds either through music and/or fashion. As well as this there will be features from readers writing in.